Data Privacy Policy - FRF (South Wales) Ltd.

This is the website privacy & cookies policy for FRF (South Wales) Ltd. and its subsidiaries, hereby referred to in this document as FRF Group. FRF Group take your privacy seriously and are fully committed to handling the information we collect from you in a secure and responsible manner and adheres to the guidelines published in the United Kingdom Data Protection Act and the General Data Protection Regulation (EU) 2016/679 which is applicable from the 25th May 2018.

Any questions relating to this privacy policy should be sent to:

Please read this privacy policy, which explains how we use your personal information, in particular:

- what information is collected from you through our trading website/s

- how the information is used and consent

- with whom the information may be shared

- how you can correct any inaccuracies in the information


When you register with any of the FRF (South Wales) Ltd. websites, you may be asked for the following details:

- Name

- Address

- E-mail Address

- Contact telephone number

- Further product information regarding sales and duty of care

We will then keep your details safe and will not sell or rent your details to third parties. We will only share your information in the way described in this statement.

Use of your data

FRF Group may pass your data to our select number of finance partners if you request finance.

FRF Group may use your personal details to contact you about news and special offers that we think may be of interest to you as part of the contractual and consent process.

If you wish to subsequently amend your consent, please e-mail the Data Manager at:

Please also use these contact details to let us know if you would like us to delete any information from your records and we will do so at any time.

Personal information, collection and retention

The use of our website/s will result in the organisation receiving information from you. This will be used in examples of warranty and maintenance or when making online product purchases.

FRF Group requires this information to provide our online services in order to purchase products at our outlets. We will detail this information below.

To make an online purchase, warranty or maintenance, we will require a name, address, contact number and product information.

As part of our duty of care we may contact you with reference to warranty and maintenance reminders. FRF Group may use your personal information for general marketing purposes as part of the contractual or consent process.

If you subsequently wish to amend your consent on general marketing, warranty and maintenance reminders then please request that by sending an email to or a written request to:

The Data Manager, FRF Toyota, Neath Road, Morriston, Swansea, SA6 8HF

The Data Manager

If you search through our product offers then we may store information on the products searched for and your postcode that is used to personalise the results that are returned to you.

Please be aware that if you call any of our outlets owned by the Group, your calls may be monitored or recorded for training purposes.

When you visit our outlets, we use CCTV to monitor our premises in this event, your image and your vehicle registration can potentially be store for a period of up to 2.5 months.

If you wish to obtain finance as part of the requirements of purchasing our products we will be required to collect further details for finance and credit search purposes. These are;

- Name

- E-mail

- Address

- Length of time at present address

- Previous address (if you have been at your current address less than 3 years)

- Date of birth

- Gender

- Full UK driving license

- Marital status

- Dependants

This information will be passed to the finance provider and recorded on their finance system. Your personal information will be stored on your order form, which will be retained for 7 years after which it will be deleted.

Our data retention periods are reviewed on a regular basis and we will only hold your personal information as long as it deemed relevant for the required activity or as required for legal reasons or as stated in any relevant contract that we have in place with you.


FRF Group may contact you with reference to our duty of care for safety, warranty and maintenance based compliance or where there is a contractual reference for us to do so.

If you have agreed to receive marketing from us by form of consent you will have the option to select which form of marketing you would like to receive. You may choose to amend your consent to receive such marketing from us and you can do this by sending an email to to change and remove the methods you wish to be contacted by.

If you have agreed to receive marketing from FRF Group we may inform you of new products available from companies within our organisation.


We track your movements on the website to analyse trends and public interest in our products and services, administer the site and gather information for aggregate use. The information we gather in this way is anonymous and is not linked to personal information from which you can be identified.


We share information within FRF Group in order to offer you the full range of our services, but your personal data is not disclosed to any third parties outside FRF Group without your consent. If you consent to a credit search with respect to a finance application then we will be required to submit your information outside of the group. This information will not be used for any other purpose other than to obtain a credit limit, which we will communicate to you.


We share information with the manufacturers listed below in line with our retailer agreements and with respect to safety and compliance specifications. If you wish to obtain a list of these manufacturers please contact the Data Manager.

If your enquiry leads to the purchase of a new product for the purposes of warranty, maintenance and safety compliance we will share this information with the respective manufacturer.

Safety and compliance

For warranty, maintenance and product safety requirements, contacts will be made to our guests from the manufacturer of FRF Group.

Data Security

You should be aware that the transmission of information via the Internet is not completely secure although we will use our best endeavours to protect your personal data. We cannot guarantee the security of your data in transit.

After receiving your information, FRF Group will use clear procedures and security features to try to prevent unauthorised access.

We will never ask you to email your bank details, usernames, passwords, or ask you through an email or text for personal banking information. If you suspect you have become a victim of fraud please report this instance to the police. We would also recommend contacting the Information and Commissioners Office (ICO) via the website:

Access to information

You may request a copy of your personal information that the company holds about you at no cost. If you wish to access or update your personal information please contact FRF Group by sending an email to or a written request to:

The Data Manager, FRF Toyota, Neath Road, Morriston, Swansea, SA6 8HF

If you wish to remove any of the personal information the company holds please request this via email or writing to the above address.

However, if personal information relates to any legal reasons it may be removed before being provided to you.

If there are any concerns that we are not using your information in accordance with their processes and with legal precedence or you are not satisfied with our response to your data request that are made you can refer to the 'Information Commissioners Office (ICO)' -

FRF (South Wales) Ltd. - Company Information

Company Trading Names Registered Address
FRF Group FRF Toyota Swansea

Neath Road

Morriston, Swansea


FRF Toyota Bridgend

Tondu Road


CF31 4LH

FRF Toyota Carmarthen

Morfa Lane


SA31 3AX

FRF Toyota Haverfordwest

Cartlett Gate


SA61 2XG

FRF Volvo Swansea

Valley Way

Morriston, Swansea


FRF Accident Repair Centre

Unit 5

Beaufort Road

Morriston, Swansea


Disclosure of information

FRF Group may disclose your personal information to other members of our organisation as described above.

We may disclose your personal information to other parties in the event of:

- If we sell any of our businesses we may disclose your personal information to the buyer on the basis that they have assumed control of the relevant business.

- In the event of a duty of disclosure due to compliance with legal obligation then your personal information may be shared e.g. non-payment of debt.

- In order to enforce or to comply with our terms and conditions of use for non-compliance.

- Data may be shared with other organisations for purposes of fraud protection and credit risk reduction.

- In the event of a data-cleansing organisation being sourced under contract to ensure accuracy of data information.

- Use of live chat and phone calls your information may be collected and shared with our third party providers.


We use cookies to make our website as useful to you as possible.

Cookies are small text files that we put in your browser to track usage of our site (to improve and enhance it) but they do not tell us who you are. Absolutely no uniquely identifiable information is stored in any of our cookies.

What are cookies?

A cookie is a piece of data/text file that is placed in your computer's memory when you visit a website. The information the cookie contains is set by our website's server and, depending on the type of cookie, may be used each time you visit our website/s.

Cookies are widely used to make our website/s work, or work more efficiently for you, our guests, as well as to provide companies with information about traffic through the website.

Cookies are designed to remember things that you have done on a website in the past, which can include putting products in your basket, logging in, or clicking on links. This can save you time when you visit a website more than once.

Cookies can be used by our website/s in the following ways:

- To remember your preferences

- To remember your password

- To find out what the website doesn't do well and make improvements to it in future.

- Allow you to share pages with social networks like Facebook.

- To make personalised product recommendations, based upon your previous times you've visited our website/s.

- Make sure advertising on other websites is relevant to you.

- They can also help us to see how many people are visiting our website and which pages are the most popular (see Google Analytics).

Google Analytics

This is a behavioural tracking service that shows us what pages people have visited, for how long and it what order. It also tells us whether people are using desktops or mobile devices to view the website, and other helpful information. This data helps us find out what can be improved on the website and how important it is.

IP Addresses

The additional cookies that run during your session will collate information regarding your computer in the form of server logs including where available your IP addresses, operating system, browser types regarding your systems administration.

This is for the purpose of statistical data, disabling cookies ensures that your IP address will not be recorded. You can update your cookie preferences in your browser settings. Please note that disabling cookies will ensure that your IP address will not be recorded.

FRF Group would request that the cookies are accepted, as they are used for:

- Customisation of the website layout and content

- Recognition of when a user has visited and how many unique visits are received.

- Remembering your preferences and settings

- Recognition of devices so as to not need to provide the same information on visits to the website.

- Identification of errors for resolution

- Identification of what is relevant whilst browsing the website

- Collation of statistical and anonymous information around the use of our digital services

- Effectiveness of our website and online message


The websites associated with FRF Group may contain links to and from the websites of our partner networks and manufacturer.

In the event of you following these links, these websites will have their own privacy policies and FRF Group does not accept any responsibility or liability for these policies.

FRF Group would advise that you check these policies before you submit any personal information to these websites.

Social Networks

The websites associated with FRF Group may offer you the opportunity to share or follow information about the business using third party social networking functionality; share this, like or follow buttons.

We offer this functionality in order to generate interest towards our website and services among members of your social networks.

You should be aware that sharing personal information within a social network may result in that being collected by the social network provider. This could result in that information becoming publically available in Internet search engine results.

We do not exercise or endorse controls, policies or practices or any third party social network that you may access through our websites.

Please read the privacy policy of any social network with which you may share information with.

Jurisdiction - Data storage for use in the EU and third countries

FRF Group store your data on secured servers inside the EU. Most of our partner networks are mainly based within the EU bit some are based outside.

We have a clear data policy in place regarding the submission of your personal information. This will cover consent to transfer, storing or processing of personal information and data.

In the event of this instance FRF Group will take steps to ensure that the required security measures are followed to protect data as per our data security policy.

You can read about the EU e-Privacy Directive and the UK's Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 at

Date: May 2018

Review date: May 2019

Privacy Policy


This Privacy Policy applies to you if you visit the website of one of G-Forces automotive business customers and G-Forces technology and/or services have been implemented on that website.

This Privacy Policy explains how we will use your personal information and how you can exercise your rights with respect to your personal information.


In this Privacy Policy, references to we, us or our (or words of similar import) means G-Forces Web Management Limited and references to you means the person whose personal information (as defined below) we collect, use and process.

G-Forces offers an automotive web platform that enables our business customers (referred to in this Privacy Policy as G-Forces Customers) to communicate with, interact with, and deliver content to visitors to their websites.

We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 1998 (the DPA) and other applicable laws and regulations that relate to data protection and privacy.

Who is the data controller in respect of your personal information?

For the purposes of the DPA, we are a data controller in respect of certain of your personal information that we collect and process as further described in this Privacy Policy.

As described below, we may share your personal information with G-Forces Customers that may receive and process your personal information as a data controller in their own right.

What information do we collect?

We may collect and process information about you, including your name, address, contact details (including email address), browser and website usage information, transcripts of chats and other communications. This information is referred to in this Privacy Policy as personal information.

In particular, we may collect and process the following information about you:

  • Information that you provide on the G-Forces Customer's website. This information could include your name, address and contact details, for example if you fill in an enquiry form on the G-Forces Customer's website.
  • Web browser information (for example your MAC address, Internet Protocol (IP) address and browser type) and other usage information from the G-Forces Customer's website including geographic location information and page browsing information. This may constitute personal information about you.
  • Information provided to us by G-Forces Customers about you, for example your name, address and contact details.
  • Information contained in and records of communications with you, for example if you initiate or engage in a communication with a G-Forces Customer agent via the G-Forces Customer's website (including live chat or email communications).
  • Information concerning your marketing preferences.

How do we use your personal information?

We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:

  • To provide services to our G-Forces Customers.
  • To help us manage, administer, review, develop and improve the products and services we offer to all our G-Forces Customers.
  • For quality assurance and training purposes.
  • For the purposes of performing business and data analysis.
  • For marketing and promotional purposes on behalf of G-Forces Customers.
  • To communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us.
  • If you have visited other websites or automotive businesses which use G-Forces technology and/or services, then the information collected and processed through the G-Forces Customer's website may be combined with the information collected and processed through such other websites or automotive businesses.
  • We may also aggregate and anonymise data so that it does not identify you and we may use and share such aggregated and anonymised information with other G-Forces Customers and third parties.

Your personal information may also be used by us and disclosed to third parties, in order to comply with any legal obligation (including in connection with a court order), or if necessary to enforce or apply this Privacy Policy or in order to protect our rights, property or safety or those of G-Forces Customers, employees or other third parties.

With whom do we share your personal information?

In connection with the above uses of your personal information, we may share your personal information with third parties as described below.

We may disclose your personal information to third parties, including in the following circumstances:

  • The G-Forces Customer whose website you access will have access to certain personal information we collect, including access to the communications between you and their agents, or our agents acting on their behalf. We may also share aggregated and anonymised information with other G-Forces Customers and third parties. We have no control over the privacy practices of G-Forces Customers and you should read the privacy policies of the applicable G-Forces Customer on their website.
  • We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to provide technical services for us or for G-Forces Customers. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of your details.
  • We may pass personal information to external agencies, rights-holders and other organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting crime and fraud.
  • We may pass personal information to our insurers in the event that a claim is made or could be made against us.
  • In the event that we sell or buy any business or assets, we may disclose personal information held by us about you to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us about you and other G-Forces Customer end users will be one of the transferred assets.
  • We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), in order to enforce or apply this Privacy Policy or in order to protect our rights, property or safety or those of our G-Forces Customers, employees or other third parties.

Where will your personal information be processed?

In relation to the above uses of your personal information and the above sharing arrangements, your personal information may be transferred to, and stored and processed in, one or more countries outside the European Economic Area (EEA), including countries which do not provide equivalent protection for personal information as the DPA. In these circumstances, we will take reasonable steps to ensure that your personal information is adequately protected in accordance with the requirements of the DPA.


Cookies are small text files that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and help us to track visitors to G-Forces Customer Websites.

G-Forces Customer Websites

Please note that G-Forces Customer websites are provided by G-Forces Customers. G-Forces services are used by G-Forces Customers on our G-Forces Customers' websites and we do not control the privacy practices of each G-Forces Customer. We do not accept responsibility or liability for any issues arising in connection with any G-Forces Customer's use of your information (including your personal information), or the services offered to you by G-Forces Customers.

Protecting your personal information

The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to us. We cannot guarantee the security of your data (including your personal information) transmitted to G-Forces Customer websites; any transmission is at your own risk.

It is important for you to protect against unauthorised access to your computing device. Be sure to sign off and close your browser when you have finished your user session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet café.

What choices do I have?

If you elect to engage in any communication session (for example live chat) using our services you have a choice concerning what, if any, information you provide.

Access to your personal information

The DPA gives you the right to access your personal information. Your right of access can be exercised in accordance with the DPA. Any access request may be subject to a fee (currently not exceeding £10)

to meet our costs in providing you with details of the personal information we hold about you. To request access to your personal information, please contact us using the details below.