FRF Volvo
Call us on 01792 310999 01792 310999 or visit us in Swansea
Valley Way, Swansea, Swansea, SA6 8QP
Phone Us
Sales: 01792 310999
Aftersales: 01792 310888
Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 17:00
Sunday Closed
Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30
Saturday Closed
Sunday Closed
Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00
Saturday Closed
Sunday Closed
Make an Enquiry

Consumer Information

We would like to stay in touch with you to keep up to date with our latest product news, marketing services and offers. If you would prefer not to receive future information by either of the methods below please indicate by un-selecting the option. All information provided will be used in accordance with our Privacy and Cookie Policy and not shared with any 3rd party company. For more information please click here.

Privacy & Terms

­­­FRF (South Wales) Ltd.

Privacy Notice Extract

The data we collect

FRF Group collects data from you directly before the purchase of a vehicle, when you send us an enquiry online, over the phone or in one of our dealerships, and once you have purchased the vehicle by completing the required forms and finance documents. FRF Group also collects data indirectly through your interactions with our website. The data collected indirectly from the website does not include any personal data that would identify yourself.

The data we collect varies on the interactions you make with us, and the products you purchase.

This data may include:

Name & contact information – e.g. First & last name, email address, mailing address, phone number and permission on how we use these to contact you

Financial data – e.g. Your date of birth, proof of identification, credit history information and proof of income and residence

Payment data – e.g. Your payment instrument number (for example credit card number) and the security code associated with your payment.These details are handled by a payment provider and we will never store your payment information.

Behavioural data – e.g. how you use our online products and services, information from communications sent between us such as emails & phone calls, the devices and technology you use to access our online service and the location you access it from,

Vehicle data – e.g. Your vehicles servicing & MOT history, registration number and date

Legally required data – e.g. A copy of your driving licence when using a courtesy car in case of any motoring offences, you and your vehicle may be present on CCTV recordings from visits to our dealerships

We also collect information you provide to us and the content of any messages you send to us electronically, by post and over the telephone.

We retain this data for a maximum of 7 years.

How we collect your data

FRF Group may collect personal data about you when you interact with us by any means and receive data from third-party companies, for example when they provide you with a service which has been arranged by us.

These sources may include:

Data you give to us -

When you request information about one of our products or services

When you speak to us over the phone or in one of our dealerships

When you contact us via our website or social media

From emails, letters and SMS

From financial account reviews if you have any financial products with us

When you participate in competitions or promotions

When you participate in surveys or give us feedback

Data when you use our services -

Payment and transactional data

Profile and usage data, including how you use our online services such as our website, online tools, emails and social media

Data from third parties –

Companies who introduce you to us e.g. vehicle advertising platforms


Social networks

Government agencies

How we use your data

FRF Group use your data to make sure we are providing you with information that is relevant and specific to you and your vehicle.We consider our content carefully and will only contact you if we deem it to be appropriate.

We have two basic uses for your information:

1)To provide you with the products you purchase from us and to operate our business

2)To communicate with you electronically, letter, SMS and phone regarding relevant products and offers that are available to you.

Providing our products – We use your data to provide you with products, such as vehicles, servicing and repairs to your vehicle and offer financial services.We require this data to meet the legal requirements for providing you with these products and services.We also use your data to offer you high levels of customer service and support.We use data to develop aggregated analysis and intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.

Communications – We use data we collect from you to communicate with you and personalise these communications to make them relevant to you.We may contact you by phone, email, letter or SMS to inform you of any safety or maintenance work which is due or overdue on your vehicle, to provide you with information relevant to you and your current vehicle, to update you regarding your vehicle status, to give you information which you have requested, to request feedback about a service you have received from us or to let you know when a contract for a product or service you have purchased from us is ending.

What lawful ground do we rely on to use your data?

Contract – When the use of your personal data is needed to perform our obligations of a contract we have with you, or before entering into a contract.This could include entry into a competition or contracts for services we broker or directly provide to you.

Legitimate Interest – We may use your data to fulfil our legitimate business interests where we have ensured your information and your rights to that information have been protected.Examples of this may include using your data to identify products and services which are likely to be of interest to you and share these offers and information with you; to personalise your experience both online and within our dealerships; to communicate important safety information to you and to detect or prevent fraud, security, and safety or privacy issues.

Legal or Regulatory Obligations – Where we believe it necessary, we may use your information to comply with a legal or regulatory obligation we must meet.This could be information from an accident report for Health and Safety records or for taxation and auditing purposes.

Vital Interests – In limited circumstances we may believe it is necessary to use your information to protect your own or someone else’s safety or vital interests.

Consent – We will rely on your consent to collect information from you to send you promotional messages.You have the right to withdraw your consent at any time.

How we share your data

We only share your personal data with your consent or when it is necessary for us to provide you with a product you have requested or purchased.We may also share data with companies working on our behalf or when it is required by law.We never sell or rent your data to third parties.


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